DriverMetrics announced as Brake Fleet Safety Awards Finalist

As reported today in both Fleet News and Fleet World, DriverMetrics® has been selected as a ‘Fleet Safety Product’ finalist in the 2016 Brake’s Fleet Safety Awards, recognising DriverMetrics’ contribution to improving the safety of at-work drivers.

The awards are organised by Brake, a leading road safety charity that works with stakeholders across the UK to reduce road deaths and injuries.

To achieve selection as a finalist, DriverMetrics® went up against over 60 other organisations who entered the awards this year, including a record number of first-time entries.

“It is an honour to be selected as a Brake award finalist, especially in a very strong field”, said Nick Rowley, CEO at DriverMetrics®. “We are delighted to be recognised for our evidence-based, scientifically validated fleet safety programme, and we are also very pleased to see that a number of our clients have also been selected as finalists in their respective categories”.

Ellie Pearson, professional engagement manager at Brake, said: “We have been incredibly impressed with DriverMetrics and their entry into our Fleet Safety Awards. It is fantastic that they are making a real effort to end the needless crashes on our roads as a result of at-work drivers.”

DriverMetrics’ shortlisted entry is for our flagship behaviour-based fleet safety programme. Founded at Cranfield University by Dr Lisa Dorn and based on 30 years of research, the DriverMetrics® programme encompasses three components. First, an online psychometric assessment: the Driver Risk Index^TM, the most scientifically validated and globally benchmarked, behavioural driver risk assessment available anywhere in the world. Second, a Management Information System: an online portal for fleet managers providing a snapshot of risk across a fleet. Thirdly, scientifically-based behavioural interventions for drivers including e-learning, group workshops and one-to-one coaching sessions.

Successful implementation of the DriverMetrics® programme regularly cuts car crash rates by over 30{5fc9e21ecd349b40961ecfaabf0e965f9efa05e9afba4e3b1e757228720c24ce}, and more than 75 peer-reviewed academic papers have been published to support the validity of our methodology — a full list of references can be viewed at http://drivermetrics.newstaging:8888/research. 

Brake Fleet Safety Award winners will be announced at an awards ceremony at the Hilton Birmingham Metropole on Thursday, September 29. The complete list of nominees

For more information about how DriverMetrics® works with organisations, please leave your details at the bottom of this page to receive a free demonstration, or alternatively drop us an email at [email protected].